Web Tips for Your Home Page
Whether you are just starting up a business and developing a website simultaneously or you already have a website live for customer readership, all websites can benefit from some basic tips for the...
View ArticleThe Tie to Web and Print Advertising
Web and print advertising go hand in hand, and should be used effectively to augement one another. Learn more about how online advertising is directly related to the tried and true methods of print...
View ArticleThe Skinny on Domain Names
General rules for making your decisions for buying a domain name (ie. web address, URL, www address) final. There is a misconception on buying all extensions of the same domain name. Learn more on...
View ArticleGeographically Speaking - Local Listings
If your site is absent from the local listings of Google and Yahoo, you are missing the Internet's version of a Yellow Pages ad. Now, with Google having made their local listings integrated with Google...
View ArticleGoogle and the Missing Goosle Eggs
A website's best gauge of how they are performing on the web is with the Google Search--your site is either at the top, or it is no where to be found. Frequently websites get left in the cold when it...
View ArticlePayPal Checkout for eCommerce?
If your website generates a lot of visitor traffic but few sales, you need to take a critical look at your website. PayPal integrated shopping carts may send the subtle message that you aren't quite...
View ArticleWhy Interactive Websites Sell
We all know the adage, 'Sex sells', but we certainly recognize when the message is inappropriate for our business. The equivalent message in online advertising is, 'Interactivity Sells.' If you can...
View ArticleFeeding the Masses with RSS
RSS feeds allow you to get updates on your favorite websites-say for sports, news headlines, or recipes. You can use the power of RSS on your website to market to an audience that is hungry for your...
View ArticleStarting an Online Business
Starting an online business shares many of the same considerations as any business startup. Define your target market, create a budget, differentiate yourself from the competition, know your profit...
View ArticleGoogle's Mobile Search
Today's paper reported that 4 billion cell phones will be in use by 2010, and this week's International Consumer Electronics show in Las Vegas will focus on mobile applications. The explosion in cell...
View ArticleGoogle's Profiteering
Google's paid adverstising, or AdWords Campaigns, uses a "pay per click" model that charges advertisers only for the visitors who actually visit an advertiser's website. But in that very model, Google...
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